form of cost-per-click or cost-per-impression
Local search engine optimization (SEO) refers to the practice of optimizing websites or a site in your local area with the goal of getting more relevant traffic and boosting the site’s search placement in the organic or paid results of major search engines like Google, Yahoo, Bing, and MSN. Local search engine optimization (SEO) is similar to organic SEO in that it also is a technique affecting the ranking of a site in the unpaid results of a search engine called the “organic results” often called “free”, “search-engine-optimised”, or simply “organic”. However, unlike organic SEO, local SEO makes use of paid marketing to get a higher ranking and click-through rate on the organic search results. Organic search results are often times referred to as “non-reciprocal” since they are not reciprocal in nature. For instance, the site which displays the ad on the right in organic search results does not have to reciprocate with the ad displayed on the left. Organic search results are most of the time free from any form of cost-per-click or cost-per-impression, which is why they are commonly referred as “nofollow” or “non-reciprocal” search engines.
Local SEO is very similar to organic SEO and local SEO as it also involves the use of keywords and key phrases. But unlike organic search results, which can be of various types, like image, text, audio, video, and location-specific keywords, local seo requires the use of a geo-targeted keyword and key phrase in order for a website to appear high on the organic search result pages. Therefore, local seo requires some skill on the part of local businesses and websites owners. Because this type of search requires a geo-targeted keyword in order for websites to appear high on the organic results, it can be challenging for small, local businesses in certain localities. In addition, certain skills, such as copywriting and keyword research, may not be available to small local businesses due to the limited amount of available resources and talent in small towns.
investing time and money
That is why many big names in the business are investing time and money to hire local seo experts. Big-name companies such as Google have already made an investment in local seo experts. These firms have spent millions of dollars hiring top copywriters and expert internet marketing and SEO experts in order to attract new customers. This move was viewed as a way to get ahead of the competition. However, many small local businesses believe that investing the necessary time and money into local use could mean huge rewards in the near future.
Currently, most internet marketing professionals agree that there are three major benefits of getting local focus. The first benefit of getting local focus for your website is more likely to bring you high rankings on major search engines such as Google. Google has stated that more than 70 percent of its searches involve a local search. Getting a local high ranking on Google could bring you high rankings on other major search engines such as Yahoo and MSN.
second benefit of local SEO
The second benefit of local SEO comes from how your local audience is much more likely to be interested in what you have to offer. For instance, if you offer dog grooming services, many Internet marketers will target local searchers. However, when a searcher is searching for dog grooming materials, chances are that they are not searching for dog grooming services. Therefore, when your website has local listings, more people are more likely to click on your links and visit your site. This ultimately improves your chance of making sales or converting visitors into clients.
Finally, the third benefit of local SEO is that your local business will receive more direct traffic from local searches. In order for a local business to gain direct traffic, it needs to rank well on Google local searches. If you do not rank well, you will not only miss out on potential customers, but you could also lose some of the potential customers that found you through local searches on Google.